How do I differentiate my business?

What does it mean to differentiate? If you don’t understand what it means to “differentiate your business”, this is the most simple explanation: understand what makes you different, then use those qualities to grow. Experts in the marketing industry have written award-winning books about this, like “The Purple Cow” by Seth Godin and “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. In both books we begin to understand how to stand out in the field (or sea) of competition. Below are three steps to help you. Continue reading