Home Center Sotheby’s International Realty in Hingham and Cohasset, Massachusetts. This great South Shore company has been a fixture for many years. Don recently acquired the firm and has been making some improvements for the company’s clientele, as well as the agents. This website was a lot of fun to work on and Boston Logic once again provided the platform and tools we needed to get it done.
I am so excited to be able to say that I got to work with the great Don Minchello and his wonderful team at
Visit their site to search for Massachusetts real estate or to do a town search. You can even narrow it down to water-accessible properties. There are integrated search tools from Google, Yelp, Education.com and Zillow.
You saw the word “blogging” and you became mildly nauseated. This is due to a few factors that are extremely unfortunate:
- You’ve read some painfully boring blog posts.
- You blogged once or twice and it gave you a headache.
- You haven’t blogged about a topic you like.
- You are afraid because you haven’t blogged before.
No matter the reason you have been avoiding it, you should blog. Blogging is good for your business because:
- It creates original content that can help your search engine optimization (SEO).
- It positions you as an expert in your industry.
- It shows you are actively involved in your business.
- Serves as a resource for potential clients.
5 Ways to make blogging more fun
- Be yourself. Style matters. If you’ve read boring posts, you probably read a sterilized version of the writer’s actual opinion. Of course we need to be professional in our business blogs. But, we don’t need to remove all humor or style. The blog post needs to offer good info delivered in an engaging way. Otherwise, it’s not worth writing.
- Select topics that interest you. There are aspects of our jobs that we like and those that we don’t like. I find that, all too often, people blog about the things they DON’T like because they think it is more valuable. If you think about the origination of the word “blog”, it is a “web-log” — essentially a blog is a diary. In this case, think of it as your own daily/weekly record about what is happening in your industry. So, choose the items that interest you first. Then, add your own style/spin to the items you don’t. This will make it more fun to write and more engaging to read.
- Make a schedule for consistent timing and varied topics. You still need to have an umbrella topic, but you can vary the individual post topics. For instance, if you are an interior decorator, it needs to relate to that industry. But, you could write about…
- color trends
- fabrics trends
- green production/healthier materials
- style choices
- decorating small spaces
- decorating on a budget
- famous designers
- famous spaces
- modern looks
- traditional looks
- different rooms and their approaches
- adjusting rooms for seasons
- and this list was just what I could come up with in two minutes!
- Make a fun blog post once per month or once per week. I do my Fun Friday posts to make myself and my followers giggle. It also happens to get me blog-writing with glee. Then, I will write one or two less fun posts after that. If you are a real estate agent, you could always…
- find type errors in ads
- bad house photos in ads
- houses in strange locations
- houses with strange designs
- neat overseas homes
- famous houses
- There are lots of options.
- Invite other authors. You can take a little of the pressure off yourself by inviting other authors to post. For instance, if you are a photographer, you could…
- ask a client/subject to talk about the experience of being photographed
- ask your local supplier to talk about changes in technology
- ask an editor talk about the importance of photography in his/her magazine
If you have wanted to blog and are having trouble finding topics, post your industry/career in the comments. I will reply with ideas. If all else fails, buy a pair of Groucho Marx glasses — it is virtually impossible not to have fun when wearing them.
Please contact me for more information about marketing your business.
New for North Shore real estate searches
Today, BetsyBullock.com launched a new real estate website for the North Shore of Massachusetts. This Cape Ann agent specializes in Manchester real estate, Beverly real estate, Beverly Farms real estate, Prides Crossing real estate, Gloucester real estate, Rockport real estate, Essex real estate and more (phew! I am out of breath.) Her new site offers mapped searches with Zillow info, Yelp info and Education.com info about school systems. She also has community profiles for many of the North Shore communities. You can create your own customized searches with up-to-the-minute from MLSpin.
Congratulations to Betsy and thank you to the folks at Boston Logic who produce great real estate websites.
I have been working with several established real estate agents in the Boston area. We are working together to improve their business and generate leads. Some of them are just starting to do some regular “passive” marketing for the first time in a long time. Many of them are doing “active” marketing for the first time in their careers! That is right: they have not been calling people. An experienced agent can build on their existing book of business — that should be their largest source of revenue and it yields the highest return on investment in their marketing. By reaching out, those agents are bound to create activity. Let me give you an example:
Agent 1: She has been in the business for over twenty years. She committed to making 10 calls to former clients in her first two weeks with me. She got two appointments and she is confident those will become listings in the next three to six months. That is a 20% return. Continue reading
There are lots of parts of building a small business that are solitary and necessarily so. But, there are lots of things that can be done by partnering with other people or businesses. In many cases, both parties (and the clients) may benefit from the partnership. Here are a few examples of ways in which different companies/people can partner to lighten their workloads, save money, increase their audiences, or enhance their services.
1. Working with a marketing partner
A marketing partnership is when two companies Continue reading