5 Ways to make blogging for business fun

make blogging funYou saw the word “blogging” and you became mildly nauseated. This is due to a few factors that are extremely unfortunate:

  • You’ve read some painfully boring blog posts.
  • You blogged once or twice and it gave you a headache.
  • You haven’t blogged about a topic you like.
  • You are afraid because you haven’t blogged before.

No matter the reason you have been avoiding it, you should blog. Blogging is good for your business because:

  • It creates original content that can help your search engine optimization (SEO).
  • It positions you as an expert in your industry.
  • It shows you are actively involved in your business.
  • Serves as a resource for potential clients.

5 Ways to make blogging more fun

  1. Be yourself. Style matters. If you’ve read boring posts, you probably read a sterilized version of the writer’s actual opinion. Of course we need to be professional in our business blogs. But, we don’t need to remove all humor or style. The blog post needs to offer good info delivered in an engaging way. Otherwise, it’s not worth writing.
  2. Select topics that interest you. There are aspects of our jobs that we like and those that we don’t like. I find that, all too often, people blog about the things they DON’T like because they think it is more valuable.  If you think about the origination of the word “blog”, it is a “web-log” — essentially a blog is a diary. In this case, think of it as your own daily/weekly record about what is happening in your industry. So, choose the items that interest you first. Then, add your own style/spin to the items you don’t. This will make it more fun to write and more engaging to read.
  3. Make a schedule for consistent timing and varied topics. You still need to have an umbrella topic, but you can vary the individual post topics. For instance, if you are an interior decorator, it needs to relate to that industry. But, you could write about…
    1. color trends
    2. fabrics trends
    3. manufacturing
    4. green production/healthier materials
    5. style choices
    6. decorating small spaces
    7. decorating on a budget
    8. famous designers
    9. famous spaces
    10. modern looks
    11. traditional looks
    12. different rooms and their approaches
    13. adjusting rooms for seasons
    14. and this list was just what I could come up with in two minutes!
  4. Make a fun blog post once per month or once per week. I do my Fun Friday posts to make myself and my followers giggle. It also happens to get me blog-writing with glee. Then, I will write one or two less fun posts after that. If you are a real estate agent, you could always…
    1. find type errors in ads
    2. bad house photos in ads
    3. houses in strange locations
    4. houses with strange designs
    5. neat overseas homes
    6. famous houses
    7. There are lots of options.
  5. Invite other authors. You can take a little of the pressure off yourself by inviting other authors to post. For instance, if you are a photographer, you could…
    1. ask a client/subject to talk about the experience of being photographed
    2. ask your local supplier to talk about changes in technology
    3. ask an editor talk about the importance of photography in his/her magazine

If you have wanted to blog and are having trouble finding topics, post your industry/career in the comments. I will reply with ideas. If all else fails, buy a pair of Groucho Marx glasses — it is virtually impossible not to have fun when wearing them.

Please contact me for more information about marketing your business.

New Real Estate Agent Website Launches

New for North Shore real estate searches

Real estate website

Today, BetsyBullock.com launched a new real estate website for the North Shore of Massachusetts. This Cape Ann agent specializes in Manchester real estate, Beverly real estate, Beverly Farms real estate, Prides Crossing real estate, Gloucester real estate, Rockport real estate, Essex real estate and more (phew! I am out of breath.) Her new site offers mapped searches with Zillow info, Yelp info and Education.com info about school systems. She also has community profiles for many of the North Shore communities. You can create your own customized searches with up-to-the-minute from MLSpin.

Congratulations to Betsy and thank you to the folks at Boston Logic who produce great real estate websites.

BettencourtRealEstate.com is new and live!

Boston, Lowell and Chelmsford Real Estate WebsiteThe world of real estate websites has changed dramatically from the days when you just had to post your own listings and have a webpage with your agent’s names and photos. As consumers, we all expect much more.

Broker/Owner of Bettencourt Real Estate, Marco Bettencourt, recently decided he needed to improve his site to help his clients get more out of it. He opted to use the Sequoia platform from Boston Logic, which features mapped searches with integrated Yelp and Education.com information, on-site Zillow stats, and luxury building pages.

The site only launched this morning — but, let me share a couple of numbers with you:

  • On the HubSpot marketing grader, the old BettencourtRealEstate.com earned a grade of 22.
  • As of one hour after launch, the new BettencourtRealEstate.com site improved it to 63. That was just the change to the website (in other words, using a better platform and features) – no added social media accounts or backlinking or blogging, all of which will improve the score in the coming weeks.

Stay tuned for updates. I think this is going to be a fun story.