is new and live!

Boston, Lowell and Chelmsford Real Estate WebsiteThe world of real estate websites has changed dramatically from the days when you just had to post your own listings and have a webpage with your agent’s names and photos. As consumers, we all expect much more.

Broker/Owner of Bettencourt Real Estate, Marco Bettencourt, recently decided he needed to improve his site to help his clients get more out of it. He opted to use the Sequoia platform from Boston Logic, which features mapped searches with integrated Yelp and information, on-site Zillow stats, and luxury building pages.

The site only launched this morning — but, let me share a couple of numbers with you:

  • On the HubSpot marketing grader, the old earned a grade of 22.
  • As of one hour after launch, the new site improved it to 63. That was just the change to the website (in other words, using a better platform and features) – no added social media accounts or backlinking or blogging, all of which will improve the score in the coming weeks.

Stay tuned for updates. I think this is going to be a fun story.


Fun Friday: Can humor be part of your marketing?

hubspot humorIf you are a funny person, why not include humor in your marketing? Well, you have to make sure you do it well. Not every business benefits from humor and you’d want to be careful not to devalue your brand or service with humor. But there are a few that do it well. Take a look at these 3 companies… Continue reading

How can I grade my website and social media performance? Use these 3 online tools for free.

website graderSo, you’ve recently built a new website or you have had one for a while. Have you ever wondered what you could do to improve it? There are some free tools online that allow you to analyze your site’s performance. Continue reading