Don’t delegate your company’s social media

social media shouldn't be delegatedLast year I met one of the editors of Dwell magazine. (If you haven’t read Dwell, please pick one up at the store. It is bea-u-ti-ful!) Anyhow, she told me that she managed the social media accounts for her magazine. I was surprised. I had heard of so many companies hiring out their social media or giving it to an intern. She was the first true company leader I’d met who was Tweeting, Facebooking, and such.

So, why didn’t she delegate this? Continue reading


Facebook IPO, timeline, subscribers and privacy

Facebook IPO, timeline and subscribersFacebook has been in the news lately. Just in case you hadn’t heard, Zuckerberg is taking Facebook from private to public. He hopes the IPO will raise $5 billion. Several experts are saying that is a conservative figure.

Nevertheless, the IPO isn’t the only thing that has changed at Facebook lately. For those of you who don’t speak “nerd”, let me offer a brief recap: Continue reading

Taking your business marketing to the next level

When marketing your business, it is important to use persistance, patience and personal contact. I cannot emphasize the personal part enough. You can use every new marketing tool – wrap yourself in electronics, sending signals at every moment – and you will not generate the activity that you would by talking with people every week. These can be cold calls, or calls to former clients to just check in. You can join a local business group, a neighborhood association or a charity. Show up. Meet people. Pass out business cards. Offer advice.

In between those personal points of contact, there are some great ways to keep reaching out to larger groups. Below are some cheap or free ways to do so. This is meant to be “part two” to an earlier post containing a small business marketing basics checklist. Continue reading

Small business marketing basics checklist

I can’t tell you how many times I try to find a small business online and Google returns no results. This is not Google’s fault; it is not even the business owner’s fault; it is just how the system works — someone has to enter the data. However, knowing how the system works, it falls on the business owner to do at least a few simple things to be found and grow. Some basic, inexpensive methods with nurture a business into the future.

Below is a checklist to help you get things started on the right foot… Continue reading

How and why to make Facebook welcome tabs and like gates

facebook welcome tabOK. So, you have noticed that when you go to some Facebook fanpages, you see something that doesn’t look like the “wall”. And you are wondering, “why can’t I make my page look like that?” This is a quick summary of Facebook welcome tabs or landing pages, and like gates.

  • What is a welcome tab or landing page? If you have a fanpage (not just a regular Facebook personal page) you can add apps that will allow you to create tabs. Continue reading