When marketing your business, it is important to use persistance, patience and personal contact. I cannot emphasize the personal part enough. You can use every new marketing tool – wrap yourself in electronics, sending signals at every moment – and you will not generate the activity that you would by talking with people every week. These can be cold calls, or calls to former clients to just check in. You can join a local business group, a neighborhood association or a charity. Show up. Meet people. Pass out business cards. Offer advice.
In between those personal points of contact, there are some great ways to keep reaching out to larger groups. Below are some cheap or free ways to do so. This is meant to be “part two” to an earlier post containing a small business marketing basics checklist. Continue reading