I received an envelope in the mail today. When I opened it, there was a Thank You card inside. The message inside was from the salesman I dealt with at Hunt’s Camera when I bought my video dslr. The opening line was, “Your business is important to us at Hunt’s Photo.” Well, I believe it.
It took that salesman about 5 minutes and cost him probably $2 (including postage) to send that card to me. But, it made an impression. It was a thoughtful gesture. (And I am now telling you about this – acting as a talking billboard for them.)
While Hunt’s was probably started as a “retail” company, it is clear to me that Continue reading
Even big companies (okay, HUGE companies) have fun. Check out a few ways that Google has been injecting levity into its work (and differentiating itself) over the years:
That’s right — this post is about using a professional-looking email address and finding a reliable company that offers it for free. You might ask why this is important: Your email address is a part of your business’s marketing. It should communicate your brand. If it looks unprofessional, so does its user. Continue reading
What does it mean to differentiate? If you don’t understand what it means to “differentiate your business”, this is the most simple explanation: understand what makes you different, then use those qualities to grow. Experts in the marketing industry have written award-winning books about this, like “The Purple Cow” by Seth Godin and “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. In both books we begin to understand how to stand out in the field (or sea) of competition. Below are three steps to help you. Continue reading