5 Ways to make blogging for business fun

make blogging funYou saw the word “blogging” and you became mildly nauseated. This is due to a few factors that are extremely unfortunate:

  • You’ve read some painfully boring blog posts.
  • You blogged once or twice and it gave you a headache.
  • You haven’t blogged about a topic you like.
  • You are afraid because you haven’t blogged before.

No matter the reason you have been avoiding it, you should blog. Blogging is good for your business because:

  • It creates original content that can help your search engine optimization (SEO).
  • It positions you as an expert in your industry.
  • It shows you are actively involved in your business.
  • Serves as a resource for potential clients.

5 Ways to make blogging more fun

  1. Be yourself. Style matters. If you’ve read boring posts, you probably read a sterilized version of the writer’s actual opinion. Of course we need to be professional in our business blogs. But, we don’t need to remove all humor or style. The blog post needs to offer good info delivered in an engaging way. Otherwise, it’s not worth writing.
  2. Select topics that interest you. There are aspects of our jobs that we like and those that we don’t like. I find that, all too often, people blog about the things they DON’T like because they think it is more valuable.  If you think about the origination of the word “blog”, it is a “web-log” — essentially a blog is a diary. In this case, think of it as your own daily/weekly record about what is happening in your industry. So, choose the items that interest you first. Then, add your own style/spin to the items you don’t. This will make it more fun to write and more engaging to read.
  3. Make a schedule for consistent timing and varied topics. You still need to have an umbrella topic, but you can vary the individual post topics. For instance, if you are an interior decorator, it needs to relate to that industry. But, you could write about…
    1. color trends
    2. fabrics trends
    3. manufacturing
    4. green production/healthier materials
    5. style choices
    6. decorating small spaces
    7. decorating on a budget
    8. famous designers
    9. famous spaces
    10. modern looks
    11. traditional looks
    12. different rooms and their approaches
    13. adjusting rooms for seasons
    14. and this list was just what I could come up with in two minutes!
  4. Make a fun blog post once per month or once per week. I do my Fun Friday posts to make myself and my followers giggle. It also happens to get me blog-writing with glee. Then, I will write one or two less fun posts after that. If you are a real estate agent, you could always…
    1. find type errors in ads
    2. bad house photos in ads
    3. houses in strange locations
    4. houses with strange designs
    5. neat overseas homes
    6. famous houses
    7. There are lots of options.
  5. Invite other authors. You can take a little of the pressure off yourself by inviting other authors to post. For instance, if you are a photographer, you could…
    1. ask a client/subject to talk about the experience of being photographed
    2. ask your local supplier to talk about changes in technology
    3. ask an editor talk about the importance of photography in his/her magazine

If you have wanted to blog and are having trouble finding topics, post your industry/career in the comments. I will reply with ideas. If all else fails, buy a pair of Groucho Marx glasses — it is virtually impossible not to have fun when wearing them.

Please contact me for more information about marketing your business.

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5 Free services to benefit your business

Free business servicesIt has been a while since I’ve used one of my favorite four-letter “F” words in this blog: FREE. In this day and age of online marketing, social media and website management, there are many free services that can benefit your business and/or simplify your life. Below is a review of some of my favorites.

Google apps & analytics

For managing your email, getting free spreadsheet/word processing done, and storing files in the cloud, there is no better overall solution than Google Apps.

Continue reading

Taking your business marketing to the next level

When marketing your business, it is important to use persistance, patience and personal contact. I cannot emphasize the personal part enough. You can use every new marketing tool – wrap yourself in electronics, sending signals at every moment – and you will not generate the activity that you would by talking with people every week. These can be cold calls, or calls to former clients to just check in. You can join a local business group, a neighborhood association or a charity. Show up. Meet people. Pass out business cards. Offer advice.

In between those personal points of contact, there are some great ways to keep reaching out to larger groups. Below are some cheap or free ways to do so. This is meant to be “part two” to an earlier post containing a small business marketing basics checklist. Continue reading

Small business marketing basics checklist

I can’t tell you how many times I try to find a small business online and Google returns no results. This is not Google’s fault; it is not even the business owner’s fault; it is just how the system works — someone has to enter the data. However, knowing how the system works, it falls on the business owner to do at least a few simple things to be found and grow. Some basic, inexpensive methods with nurture a business into the future.

Below is a checklist to help you get things started on the right foot… Continue reading

What do I post on my social media sites? Learn 5 ways to create dynamic social media content

How to create dynamic social media contentSo you have successfully signed up for Facebook, Twitter, a blog or other social media accounts. Now what do you post? Creating dynamic social media content isn’t as hard as you might think. And it might only take you 5-15 minutes per day. The most important thing is to BE SOCIAL. Continue reading