Today I was honored to give a presentation on Social Media to several clubs at Suffolk University in Boston. These students had great questions and offered very interesting insight into the changing trends online.
I was so lucky this week to have some amazing projects come my way. This one with Asia Kepka about the work of painter, Daphne Confar, was inspiring and a great experience. I look forward to our next project. Stay tuned!
In the meantime, enjoy this piece.
I am so excited to be able to say that I got to work with the great Don Minchello and his wonderful team at Home Center Sotheby’s International Realty in Hingham and Cohasset, Massachusetts. This great South Shore company has been a fixture for many years. Don recently acquired the firm and has been making some improvements for the company’s clientele, as well as the agents. This website was a lot of fun to work on and Boston Logic once again provided the platform and tools we needed to get it done.
Visit their site to search for Massachusetts real estate or to do a town search. You can even narrow it down to water-accessible properties. There are integrated search tools from Google, Yelp, Education.com and Zillow.
…but how do I find the time for social media?
Week in and week out, this is the refrain I hear from my clients. They wonder aloud how they will find the time throughout their busy days to post. Some even wonder how important it is to have a social media presence. In this post, hope to answer both of those questions and even offer a few tips.
Time-Saving Social Media Strategy
My client’s social media accounts look as though I am posting several times a day, each day of the week – including weekends. Some weeks, I post over 50 updates! So, how do I do it and still manage to meet with 15 clients per week and build websites and such? I use Hootsuite, a social media dashboard. For some of you, this terminology is new. A “dashboard” is a page that shows all of the activities in one place. With Hootsuite, I can see all of my clients social media accounts (except for Pinterest). Then I can make posts and schedule them in advance. Therefore, if I sit down for a few hours, I can set posts to run throughout the week. I would say it takes about an hour, per client, per week. Then, I schedule a few mornings or evenings to go in and “be social” — I will, as my client, comment on others’ posts. This is the best system I have seen so far and one that has generated success for my clients.
Is social media really necessary?
I wasn’t really sure how important social media was until I experimented for myself. While working for a major metropolitan real estate office (and seeing that my agents weren’t using Facebook) I decided to post a few of the company videos to my Facebook page. In the space of two weeks, I generated two leads. Because I was not an agent, I gave them to my agents. Since then, as I check Google Analytics to monitor the performance of my clients’ websites, I notice that Facebook is consistently the top referring site. So, yes. Social media is important.
My next post will be about creating a winning social media strategy.
**An earlier version of this post incorrectly noted that Google+ wasn’t available in Hootsuite. It is indeed part of their great system. I stand corrected (technically, I SIT corrected.)
By the Sea Sotheby’s International Realty launched a brand new real estate website today. This was a lot of fun to develop with broker/owner Karen Hanson. We thought about different ways to services clients’s search needs, including creating pages for equestrian property, waterfront real estate and antique houses. Join me in congratulating Karen and her wonderful agents at By the Sea Sotheby’s International Realty.