I have worked with companies in various fields – from surgical glove manufacturers to orchestras to real estate companies. I find it compelling that consumer behavior is very similar from one product or service to the next.
What excites me most is how we, as a culture, are now changing – we are demanding more from our marketers. It is no longer sufficient to tell consumers, “I have a product you want/need.” Now we need to be a resource long before they’ve considered using our product. It is our job to extend our assistance to them. So, when they have opted to make a choice, they choose the company that has helped them the most.
My clients use social media, direct mail, ad buys, PR and more to get their point across. The trick is in how to maximize your time and dollar as you engage future clients.
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