Fun Friday: Mystery as a guerilla marketing technique


One of the neatest things I have seen lately is a mystery that is taking place throughout several libraries in Scotland. In what appears to be an artistic guerilla marketing campaign in support of libraries, an artist has been leaving sculptures inspired by books and made from books. I cannot think of a more inspired way to remind us all that our libraries are a treasure.

Here are some photographs of these amazing pieces:

tree sculpture in scottish library

dragon sculpture at scottish library

coffin gramophone sculpture in scottish library

paper sculpture at scottish library

paper sculpture at scottish library

paper sculpture at scottish library

See more at this great site.

Learn more here about marketing techniques for your business.

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