First, do you need client testimonials? Well, when trying to attract new clients, it is a challenge to communicate the strengths of your business and earn their trust. A client testimonial does that. And the best part is that it is done from a more “editorial” standpoint than from an advertising standpoint. This gives people, wary from the 24/7 advertising machine, a sense of truth in the message.
So, how do you get them? There are a few ways to do this. One is to ask a client to recommend you on your Linked In profile. Then you can use those elsewhere. Another way is to send out an email after transactions that asks questions about your service. The benefit of this is that you may learn about ways you can improve your service. Another way would be to ask a client to post a recommendation on your Facebook page (and to talk about it on theirs). This is a good use of social media.
Now that we have decided we need them and have gotten some, what are the best ways to use client testimonials?
- You can use them in literature about your company – like brochures.
- Post them on a testimonials page on your website.
- A section of one can be used in your email signature.
- Post them on your Facebook page.
- Highlight a client with a testimonial in your newsletter.
- Interview a client in a YouTube video on your channel.
- Ask them to post it on Linked In.
- Put one in an ad.
- Put one on the front page of your website.
- Make a blog post out of a case study, including their testimonial.