Why should I use YouTube for my business?


“Why should I use YouTube for my business?” I hear that question a lot.

Did you know that YouTube is used as a search engine by millions of people? That’s right. When researching a topic, they go to YouTube. It is a much more interactive tool than many others. The use of YouTube is on the rise, too. Check out some of these stats:

  • Over 3 billion videos are viewed a day
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
  • YouTube’s demographic is broad: 18-54 years old
  • YouTube reached over 700 billion playbacks in 2010
  • 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week

So, how can you best use YouTube for your business? Well, no matter the nature of your business, there are a few key points to keep in mind:

  • Make sure the quality and feel of the video reflect the quality and feel of your company.
  • Be sure your company’s brand and website are on the video and in the description and tags. Viewers should be able to find you.
  • Place a link in the description that goes to a specific page on your website (the deeper into the site, the better). This will help the search engine rankings of your website.
  • Share the video in your enewsletter, email blasts, via Facebook, Twitter, website, email signature, or any other place it might get some clicks.

In the end, use YouTube as a free service to share, inform, engage and market to your current and future clients.

Looking for a marketing consultant in Boston? Contact Colleen Barry Design.

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4 thoughts on “Why should I use YouTube for my business?

  1. YouTube is also managed by some of the world’s smartest individuals. A video on YouTube is dynamic – it’s always being encoded, transcoded, formatted and reformatted depending on the type of device it’s being played on. This means a company that invests in YouTube is generally safe from future technologies and obsolesce.

    A video hosted on YouTube can be played on any type of device. There are not many video hosting services that can say the same, especially with Apple’s stance on Adobe Flash.

  2. Pingback: How do I build a value proposition? | colleen barry design

  3. Pingback: Learn why sellers and buyers perceive value differently how you can bridge the gap | colleen barry design

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