“But do I really need social media to promote my business?” I hear this question a lot. I guess the best way to answer this is with another question: Do your clients use social media?
Recent statistics count the number of Facebook users to be around 750 million, give or take a million (but, what’s a million users between friends?). I would venture to guess that your clients are on Facebook.
So, the next question is, “How do I use Facebook to grow or sustain my business?” The best answer is to use ALL social media in a social way; comment on what your friends are doing, ask them questions, answer questions asked of you, pass along useful information, use your expertise to add context to a recent news story, talk about community events, be supportive… in short: BE SOCIAL.
Is it an opportunity to promote your business? Yes. But, please keep your old-fashioned-megaphone-style posts about your business to a minimum. Make sure your posts are engaging. If you are in the real estate business, for example, you can talk about a new listing – but, offer something interesting, like…
- a good photo that drew you to the home
- something that is unique about the property or neighborhood
- a detail that attracted the current owners to the home
- a short video of the home on YouTube (but, please make sure it looks nice first)
- invite your friends to the open house
- mention the garden and how the owners yielded a great crop of tomatoes this year
- ask what your friends might do with the unfinished back yard
Any of the above feel social, engaging and open for discussion. Don’t be afraid of negative comments. Those may come, but those will most likely be rare and social media users are used to them. You can use your expertise to spin those back to a positive tone.
In short: Yes. You probably do really need social media to grow your business.